PIJAC Celebrates its 50th anniversary with a name modification to Pet Advocacy Network
organization likewise unveils a new web site as part of its rebranding
The Pet Advocacy Network, formerly understood as the Pet market Joint Advisory Council (PIJAC), revealed March 23 a detailed rebranding with a new name, logo as well as web site that shows its development over the past 50 years as the legislative as well as regulatory voice of the accountable pet care community. The association made the statement at its 50th anniversary event reception, held in conjunction with the worldwide Pet Expo tradeshow in Orlando, Fla.
“’Pet Advocacy Network’ embodies who we are, what we do as well as why we do it,” stated Mike Bober, president as well as CEO, Pet Advocacy Network. “This new name purposefully aligns with our function as a connector for the accountable pet care neighborhood to lawmakers, governing bodies as well as coalitions in the U.S. as well as around the world advocating for the well-being of family pets as well as the value of animal companionship.”
Research for the Pet Advocacy Network’s rebranding efforts started in early 2021 with a detailed communications audit, interviews with crucial stakeholders, as well as a survey of choose pet care neighborhood audiences. The results exposed that the name PIJAC no longer resonated with audiences as well as did not successfully represent who the organization is or what it does.
“The name PIJAC served us well for our very first 50 years, however it was evident after the research study was conducted that it was time to make a modification for the future,” stated John Mack III, Pet Advocacy Network board chair as well as creator as well as CEO of Reptiles by Mack in Xenia, Ohio. “Becoming the Pet Advocacy Network finest represents our objective to advocate for animal well-being as well as accountable pet ownership, gain access to to healthy family pets as well as environmental stewardship.”
Pet Advocacy Network’s new logo was created with deliberate symbolism. The brand colors were selected to represent the different environments where the animals that ended up being cherished family pets online as well as are set up in a method that corresponds with each environment, with light blue representing air, eco-friendly representing land as well as dark blue representing the sea. The logomark was built to represent a stylized animal face, suggesting eyes, a nose, ears as well as whiskers. The private sections of the logo mark look like hearts, birds or ornamental fish.
In addition to its new name as well as logo, the Pet Advocacy Network revealed its new website, PetAdvocacy.org. visitors to the site will see a refreshed, contemporary style as well as streamlined navigation. The pet care neighborhood likewise will appreciate a a lot more effective member registration as well as donation process as well as an easy-to-navigate library of expert-backed resources including animal care guides as well as merchant finest administration practices. extra web site features include an updated advocacy section to view specify as well as federal regulations as well as regional ordinances that the Pet Advocacy Network is tracking.
The Pet Advocacy Network constantly screens info sources to discover about suggested government expenses as well as actions that might assist or damage their members’ businesses, as well as acts, as needed, to development or stop potential regulations or guidelines before they ended up being law. This work is particularly vital as the portion of U.S. households consisting of at least one pet continues to increase while legislative as well as regulatory difficulties to restrict chances for pet ownership or impede gain access to to pet care products as well as services intensify.
The Pet Advocacy Network kicked off its year-long 50th anniversary event in December 2021 with a series of social network articles depicting 50 unforgettable moments from the organization’s history of positive pet as well as pet care advancements. In addition to the event held at worldwide Pet Expo, there likewise will be one more celebratory event at SuperZoo in August 2022.