New Study: pet dog people publish about Their pet dog on social network six Times Per Week
part II of BarkBox’s pet dog parent research study exposes exactly how dog-obsessed America behaves on the internet as well as social media
The indications of pet dog obsession among American humans are not that difficult to area – particularly on social media.
According to a new research study released today by BarkBox, dogs are flooding the pages as well as feeds of their people, as well as some pups even have their own feeds. A comply with as much as part one of the BarkBox pet dog parent research study released late last year, part two of the research study looked at the method that a lot more than 1,000 American pet dog parents behave on social media.
On average, pet dog people publish a photo or talk about their pet dog on social network six times per week.
American pet dog parents enjoy pet dog videos or look at pet dog pictures three times per week, on average.
One in ten (11%) pet dog people have even produced a social network account for their pup.
Pup pictures top Selfies
The research study likewise polled pet dog people about taking pictures of their pup, as well as discovered that 20 percent of the photos they handle their phone are of their pet dog – a lot more than trips or holidays (15%), themselves (11%) or food (6%). In fact, a lot more than two in five (42%) pet dog people have made a picture of their pet dog the function picture on their phone or computer desktop.
Pooches Out of sight Are never Out of Mind
The research study suggests that the craziest pet dog people may go into withdrawal when they are away from their pet dog as well as lean on innovation for quick fixes. lots of pet dog people admit they have enjoyed their pet dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). This is particularly true of Millennials, who are a lot more likely than non-Millennials (24% vs. 13%) to enjoy their pet dog on a webcam. as well as Millennials are almost three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.
When there’s no human to assist with a camera, almost a third (32%) of pet dog parents state they have a home safety cam they mainly utilize to inspect on their dog. So much for that trick life, pup!
With a lot more than 5 million followers across its social network channels as well as having shipped a lot more than 30 million toys as well as treats to pups in the U.S. as well as Canada, BarkBox is the brand at the center of pet dog obsession on the internet as well as offline. The curated box of all-natural treats, chews as well as fun toys is created – from the packaging to products – to produce moments of outrageous happiness for dogs as well as their people, with a new, fun style each month. Dog-obsessed professionals paw-pick the very best treats as well as ingenious toys to match a dog’s special needs, including allergies or heavy chewers.
Learn a lot more about BarkBox at www.barkbox.com.
About the Study
The BarkBox pet dog parent survey was conducted by Kelton Global, a leading worldwide insights research study firm, between October 28th as well as November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 as well as over, utilizing an e-mail invitation as well as an on the internet survey. Quotas are set to make sure a dependable representation of the U.S. population 18 as well as over.
Results of any type of sample are subject to sampling variation. The magnitude of the variation is measurable as well as is impacted by the number of interviews as well as the level of the percentages expressing the results.
In this specific study, the possibilities are 95 in 100 that a survey result does not vary, plus or minus, by a lot more than 3.1 percent, from the result that would be acquired if interviews had been conducted with all personas in the world represented by the sample. The margin of error for any type of subgroups will be somewhat higher.
About Bark & Co
Bark & Co is the new York-based startup that’s devoted to making dogs as well as their humans happy. considering that introducing in 2012 with BarkBox, a monthly box of treats as well as toys, Bark & Co has shipped a lot more than 30 million products as well as broadened into producing its own products, experiences as well as enjoyment with BarkShop, BarkLive, as well as BarkPost. To discover a lot more go to Bark.co.
SOURCE Bark & Co.